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Director of Marketing

Marketing · Grand Rapids, Michigan
Department Marketing
Employment Type Full-Time
Minimum Experience Senior Manager/Supervisor
Compensation DOE

Director of Marketing MUST be available to work on-site in our Grand Rapids or Raleigh-Durham location.


SalesPad’s Director of Marketing will have the mission critical and exciting job of leading the marketing function for a high-growth, disruptive leader in the distribution operations space. The ideal candidate will exhibit excitement about SalesPad’s Core Values and growth objectives, a passion for driving quantitative results, the mathematical rigor required to analyze marketing data and to maintain the marketing budget, and the creative ability to shape SalesPad’s brand identity and voice in the marketplace. We’re looking for a good natured, high performer who is zealous about team-driven results, who will geek out on the numbers with us, and who loves the creative process of shaping and promoting our brand!


All candidates will start their application process for this role with a well-articulated cover letter demonstrating their unique ability to meet and exceed the requirements of this role, and their ability to participate in and magnify our Core Values!


A typical day for the Director of Marketing would include:


  • Deliver SQLs to drive revenue growth plan
  • Manage brand identity and increase brand awareness in target markets
  • Manage Tradeshows and Conferences
  • Lead and manage the marketing team
  • Develop and maintain a yearly budget for the marketing team
  • Analyze marketing data, and report patterns and recommendations to executive team
  • Track marketing industry trends and recommend strategies for growth
  • Oversee advertising and social media strategies
  • Manage vendors and agencies
  • Implement and improve SalesPad’s marketing software systems (including Salesforce and Pardot)
  • Develop and distribute thought leadership pieces
  • Prepare and report updates for executive team




  • Master's in marketing or an MBA (Strongly preferred)
  • 5+ years of relevant experience in Marketing and Managment (strong preference for that experience to be in the Software/Technology Industry).
  • Passion for SalesPad’s Core Values
  • Excitement about SalesPad’s Growth Objectives
  • Ability to manage multiple projects at once
  • Ability to communicate effectively in speech and writing
  • A customer focused attitude
  • Content creation experience
  • SEO and PPC experience, certifications preferred
  • Strong drive for results
  • Ability to collaborate with cross-functional teams
  • Ability to analyze problems and create a solution
  • Demonstrable experience in managing marketing teams
  • Track record of managing external vendors
  • Clear command of mathematical rigor in analyzing data


About SalesPad


With more than 110 employees, SalesPad is one of West Michigan’s largest, fastest-growing software companies. We’re seeking the self-motivated, the hard-working, the problem solvers, and the dedicated to join our team of experts. We're focused on helping businesses grow, expand, or reshape how they do things by approaching each and every problem with energy, creativity, and confidence. Ingenuity, adaptation, and evolution are at the core for us at SalesPad.


Our Grand Rapids-based headquarters is focused on helping change the way organizations do business through our software products, customizations, expertise, and support. Our enterprise software solutions work with leading business applications, Intuit QuickBooks, Intacct and Microsoft Dynamics GP, and integrate with a wide range of apps and platforms. SalesPad has been in the business of helping manufacturing and distribution companies increase productivity and efficiency since 2003. We got our start when a small business owner tasked a software developer with transforming a pile of clipboards and legal pads into a streamlined, efficient inventory management system. We have been sharing ideas and innovating ever since.


At SalesPad, we're always looking for talented individuals to join our team of professionals. We believe our success is built on the abilities of our employees, and we strive to create a challenging and rewarding environment where all individuals are respected and encouraged to grow. Reach out to us today!

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  • Location
    Grand Rapids, Michigan
  • Department
  • Employment Type
  • Minimum Experience
    Senior Manager/Supervisor
  • Compensation